William Addison Dwiggins is considered the first person to use the term ‘Graphic Design’ in 1922, but the term did not become widely used until after World War II. He was a type designer, calligrapher and book designer.
Morris proved that there was a market for well-designed books, and, new typography. His work served as a starting point for Dwiggins, who propelled book and type design into the 20th century. Dwiggin’s typefaces, Electra, Caledonia and Metro, are widely used today.
Like Morris, Dwiggin’s interests were not limited to printings; he also made and performed marionettes in a garage theatre behind his home in Hingham, Massachusetts.
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The cover of 'MSS by WAD' one of Dwiggins' most well known works
A page which shows Dwiggin's book design, including a unusual illustrated letter